COMMpla helps La Vecchia Griglia restaurant turn its digital presence around
La Vecchia Griglia, an historic Italian restaurant based in Pisa, chose the digital marketing company COMMpla to renovate its digital presence. The restaurant, founded in 1978, offers a Tuscan traditional cuisine with high-quality ingredients and accurate food presentation. The objective of the collaboration with COMMpla is to renovate La Vecchia Griglia’s online presence and visibility by keeping and enhancing its distinctive characters at the same time.
The new website www.vecchiagriglia.it aims at offering an improved User Experience and at simplifying the User Journey. The website, entirely cross-device, uses Drupal 8 recent features to guarantee security, reliability and accessibility.
Our team of Communication Specialists created all contents and images, paying attention to Local SEO, which requires the implementation of an organic positioning strategy to optimise the Local Search of the website. What’s the driving force behind this project? Together with La Vecchia Griglia, we want to safeguard the historic identity of a business that is an integral part of the local context, maintaining the real rustic Tuscan taste and the warmth of a family environment: all fundamental values that, now, can also be accessible online.